Black Friday is an American custom that provides a super day of sales on Friday after Thanksgiving. You begin to spread this beautiful initiative … are you ready to find out everything you need to know about the meaning of Black Friday, what is it, when and how was it born?
Black Friday is approaching, the shopping day! In America, since Thursday evening, there are those barricaded in front of the shutters of shopping centers to wait for the opening of the shops and take advantage of the day of super-balance. With us, there will not be such scenes of collective madness, but we understand well who says that shopping makes you lose weight.
But what is Black Friday? What is the meaning of this word? When is this magic Friday? Discover with us everything you need to know!
What is Black Friday, and what is the meaning of the word?
Black Friday is a custom born in the United States, but that in recent years is also taking hold in Europe. This is a day in which the stores apply exceptional discounts on their products to increase sales. A day of super-sales, in other words, where customers can do real business.
The name Black Friday comes from the 1960s: it was used for the first time by the Philadelphia police to indicate the day-after Thanksgiving when in the city the football game ” Army Vs. Navy “, Army against Marina, took place. Because of this event, the city became prey to chaos, and the police called it ” black ” for this reason.
In the eighties, then, the meaning was expanded, referring not only to that particular day but also to the black color of budgets in active, in an event in which finally you could sell (and earn) a lot.
When is Black Friday?
Black Friday always falls on the day following the American Thanksgiving Day, which in turn is the fourth Thursday of November. There is no fixed date but varies from year to year. In 2018, Black Friday fell on Friday, November 23rd. In America, officially launches the Christmas gifts race.
The first Black Friday
The first Black Friday in history dates back to 1924, on the occasion of the parade organized in New York by the Macy chain. Since then, the commercial activities have increasingly been joined by the initiative, which exploded definitively in the 1980s.
Cyber Monday
The giants of digital shopping could not miss a tasty opportunity like Black Friday. So, since 2005, Cyber Monday has been invented, one Monday (the one after Black Friday) dedicated to shopping with online sales.
Although we talk about Monday, already from Black Friday, you can find important discounts in e-commerce, for a weekend of shopping on the web. The 2016 data are clear: during the online Black Friday alone, 3.34 billion dollars were spent, more than 20% more than the previous year!
